Paperboat Brandworks is a Mumbai based creative communication company started by senior advertising professionals who have worked at large multi-national advertising networks across a diverse range of mandates, brands and categories. With a collective experience of more than 60 years, the partners bring to the table a very potent fusion of Strategic, Creative & Business capabilities that are relevant to solve and value add to the complex communication and marketing problems of brands in the new age. Where more and more clients are seeking a seamless orchestration of the their brands’ online and off-line strategies through integrated communication solutions.

Paperboat Brandworks has a compact strategy, creative and servicing team, committed to deliver a wide variety of solutions for the clients. Our through-the-line services include Print and Outdoor advertising, Television Commercials, Digital communication on the web, Corporate Films, Radio advertising, Branding and Identity design, Marketing Collaterals and Retail communication design, Sales Channel communication.

The collective experience of the Paperboat Team straddles diverse categories like Telecommunications, Beverages, Liqour, Automotive, Banking & Finance, Mutual Fund & Insurance, FMCG, Travel, Home & Accessories, Apparel & Lifestyle, Fashion Accessories, Real Estate, Consumer Durables, Hospitality, Aviation, Media, and more.

We effortlessly work on all kinds of media from print to outdoor to electronic to digital and offer end-to-end integrated creative solutions that are relevant to your brand and category.

Bank on Experience

Outside of Paperboat, Mercedes-Benz, Raymond, Unilever, Tata Communications, HDFC Home Loans, Visa, SOTC, SBI, Videocon, Canon, Sony-Ericsson, AirTel, Castrol, Mahindra Renault, Maruti Suzuki, Coke, Fanta, Nescafe, Gillette, Keo Karpin, Vodafone, TVS, MRF, Emirates, Economic Times, Femina, Lonely Planet, Top Gear, L&T, LIC, Union Bank, Electrolux, Philips, Lavasa, Orangina, Skechers, Reliance Infocomm, are some of the clients that we have worked with in the past.

What do we offer

Our experienced team is a very effective 'strike force' for high-quality, strategically sound creative work that requires speed, skill and understanding.

The agency’s credo is to deliver simple context centric, media neutral creative solutions that helps carve out an unique place for the brand, both in the market and in the consumers world. Creative ideas that play to the brands’ strength, are distinctive, hard-working & effective at the same time.

Whichever the task, we are a hands-on team, passionate about what we do. And we love to tell our clients, 'pay for the 5 Star food, not a 5 Star restaurant.'

Creative & Business Leads



RAJU GONDHLEKAR
Managing partner & Creative Director

Senior Creative Director specializing in art, with 22 years of experience in advertising in large Multi-national advertising agencies in India. Raju has worked and led some of the leading global and Indian brands to deliver strategic and breakthrough creative solutions.

Aresourceful thinker, he delights with refreshing creative solutions to marketing problems. His contemporary design sensibilities reflect in the kind of visual brilliance he lends to any mandate he works on. Whether it is design & identity to print & collateral or in the web & digital space.

A graduate from the JJ School of art, Raju is one of the most awarded creative directors. Some of the noteworthy ones are DDB Pinnacle award, Art Director of the Year, honours at CAG & many ABBY’s to his credit.

Brands he has worked on:
Mercedes Benz, Raymond, Hong Kong Bank, Reliance Corporate, Visa, Godrej Soaps FedEx, VIP, Staples.in, K Raheja Corp, Hutch, LIC, Frooti, Amul, Tata Tea, Bajaj, HP, UTI, Air India, BBC, GE.





ARINDAM SENGUPTA

Managing partner & Creative Director

A Senior Creative Director, with over 19 years of experience in advertising, and 26 years of total work experience, Arindam is a writer with a sharply developed visual and strategic sense. A very developed understanding of the brand eco-system reflects in the effective communication solutions that emanate from of the agency.

He has worked across agencies in India over various categories in Creative Leadership roles. Has led creative teams in Asian countries and represented network agencies in Asian conferences, with work exhibited in many international platforms like Adfest Asia.

He is a Civil engineer by qualification and is keenly interested in the use of internet and technology in communication. Arindam has had an interesting journey through professions, before settling into advertising.

Brands he has worked on :
HDFC Home Loans, SBI, K Raheja Universal, SOTC, Tata Communications, Faber Castell, Staples.in, VIP, Godrej, Duckback, Videocon, Wheel, Lifebuoy, Fair and Lovely, All Clear, Pepsodent, Corelle, Baidyanath.





ARIJIT RAY

Managing Partner & Business Head

Arijit is a proven Marketing and Advertising Professional with 24 years of experience across various roles with leading Multi-national agencies like Rediffusion Y&R, McCann Erickson, Dentsu, DDB Mudra, Saatchi & Saatchi. Arijit started his entrepreneurial journey at Paperboat Brand works recently after he moved on from Dentsu Communications. Where he lead the agency over 2 years as CEO and oversaw its journey to acquire 14 new businesses, expand across geographies and become the fastest growing agency of the Dentsu Network, globally. His Dentsu stint came after an equally successful 4 year tenure with DDB Mudra West as President & Head. He and his team steered the office into the largest, most profitable & awarded agency in the country. On the back of aggressive new business wins of 22 brands, organic growth across key relationships and recognition across platforms that honour creativity and effectiveness, like Cannes, EFFIES and GOA Fest, 3 years in a row.

His other noteworthy association was a 11 year innings with Rediffusion Y&R across New Delhi & Kolkata. During his 2 1Ž2 year innings at Kolkata, he turned a lesser known Kolkata operation into one of the most profitable and awarded operation, winning 5 of the top 6 brands there.

Some of the salient client portfolios, he has worked on are United Airlines, Canon Copiers, Emirates, Sony Ericsson, Economic Times, Lonely Planet, Union Bank, L&T, Philips, Electrolux, Bajaj, Maruti Suzuki, Renault, Reliance Communications, AirTel, Gillette, Fanta, Nescafe, Sony Pix, ICICI, Toyota, TVS, Panasonic, Castrol.

Arijit was featured in Business Standard in 2010 in the Frontrunner section that tracks young achievers in Corporate India. In 2012. he was one of the few leaders to be profiled by Brand Equity, the advertising and marketing supplement of Economic Times.